How Well Do You Really Know Your Ideal Client?
We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom […]
Really Getting to Know Your Target Market
Are you really clear about your target market? When I ask someone who is their ideal client is the answers are shockingly similar. For example, when talking to a Business Coach I might hear: Women, between 20 and 60 who are trying to start their own business or when speaking to an image consultant I […]
Where Are They Hiding? (How to find your ideal clients)
So. You are walking down a busy pedestrian mall, and a flustered woman hurries towards you. “I can’t find my son Tyler!” she says. “Have you seen him?” Say you have seen four dozen boys of varying ages roaming the streets in the last hour. It is impossible to tell her yes or no. So […]