Some lucky entrepreneurs easily choose a tight niche, while others find themselves reluctant to niche. However, when people do commit to a niche the stress is usually over often letting go of a previous idea or ambition can be painful. But remember why you are choosing a niche, when the money starts flowing, the pain of releasing distracting areas subsides fast.
Declaring your niche is a process. The process can take time. So be kind to yourself if you are struggling. The best way to hurry the process is to start talking about your “Most-Likely-But-Still-Temporary” niche and trying to sell it. Customer feedback and response (or lack of it) is a great sharpner of niches and will help you evolve yours.
10 Questions to Help You Find Your Niche
- What type of clients have I loved working with most in the past?
- What types of clients naturally gravitate to me?
- What do I love doing most?
- When am I happiest?
- How do I want to spend my days in this business?
- Which of my options has the strongest buy triggers?
- Which of my niche options makes the most business sense?
- Which of my niche options is likely to be easiest?
- Are others having success with my proposed niche? (This is a good sign; the niche works!)
- Would I rather niche and be profitable quickly or keep my options open?