…
Learn to sell like a Leader
…
Conversations that convert
Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Selling authentically
Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Predictable results
Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.
Does This Sound Familiar?
You’re explaining your capabilities, and buyers seem impressed—but they don’t invite you into an engagement.
You’re using communication patterns that worked in corporate—but fall flat in business development.
You’re not selling solutions—you’re selling leadership—but no one told you that.
Your sales conversations stop at “interest” instead of moving into action.
Buyers say “this is great”—but then go silent when they see the proposal.
Successful fractional executives and consultants sell like a leader, not a vendor or a service.
You don’t have to be a sales pro to lead powerful conversations that result in new clients.
We Help Fractional Leaders and Consultants Who…
are expert communicators who are having a hard time turning conversations into clients
provide tremendous value to their clients, but struggle to convey it to prospective clients
are generous giving referrals, but don’t get referrals in return
are working hard to fill their client roster without feeling inauthentic or pushy?
A new approach to authentic business development:
The Adaptive Conversation Cycle
Empathize. Refocus. Reframe. Redirect. Recreate.
We teach you how to lead client conversations that start with trust, uncover what really matters, and finish with real agreements—so you both move forward with clarity.
“When I work the adaptive cycle, it’s a step-by-step, repeatable framework for growing your business, your confidence, and your impact that I feel good about executing and WORKS!”
-Bryan Smith, CEO Tuned Consulting
Client Results
"I am so pleased with having the Playbook and this (ACCS) approach to sales. I couldn't believe how EASY and QUICK it was...I simply didn't have to go through everything I would have done in the past...it saved time for both of us. Clear, direct...I knew what to say...it was AMAZING! Invaluable!"
— Rebekah Simon-Peter
"Before ACCS my sales conversations were random with random results. After ACCS I know how to describe myself. During the program my closed business went up dramatically"
— Brian Ludwing
Fractional CFO
"I have the confidence now to ask the difficult questions and do it in a way that doesn't feel pushy. I feel empowered to help my buyer feel empowered to take the next step. It's like they enroll themselves"
— Melinda Lee
Public Speaking Coach and Facilitator
“I met Jason at a time when I was executing a critical pivot in our commercial strategy…”
— Tom Opper
Chief Revenue Officer – HALO
