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Unlock Sales Confidence, Your Way.

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The Coaching Hour Methodology

Traditional sales training and coaching falls flat for most independent consultants, fractional leaders, and experts who are selling leadership engagements.

When selling as a leader, you don’t need scripts or hype—you want to lead effective conversations, build real relationships, and foster confidence in your ability serve your clients.


That’s why The Coaching Hour puts three pillars at the heart of everything we do:

The Coaching Hour Pillars

  • Leadership Presence

    Show up as the peer and guide your clients need—so trust and credibility drive results from the very first call.

  • Conversation Strategy

    Practical tools to steer conversations that create engagement and move clients forward.

  • Adaptive Mindset

    Ditch scripts and pressure tactics. Learn to respond, initiate, and lead authentically—even when selling feels awkward.

Snapshot

The Adaptive Conversation Cycle

Empathize. Refocus. Reframe. Redirect. Recreate.

We teach you how to guide client conversations that start with trust, uncover what really matters, and finish with real agreements—so you both move forward with clarity.

There are five key conversations we focus on to drive results…

The Five Conversations

The Coaching Hour teaches you to master your authentic approach to the five critical conversations that drive your business growth.

Referral & Introduction Conversation

When you know how to have this conversation, referrals start to flow without you ever having to ask. You give your network language that makes it easy—and natural—for them to talk about your value and connect you with the right people. The result: steady introductions from advocates who already trust what you bring.

Awareness & Buy-In Conversation

This is where real sales leadership shows up. You learn to guide perception—to help your buyer see what they couldn’t see without your insight. The clarity you create fuels motivation; they want your help because they now understand what’s at stake and what’s possible with you leading the way.

Scoping & Budgeting Conversation

Mastering this conversation keeps you out of the guesswork and in control of profitable engagements. You learn how to define scope that fits the client’s priorities, aligns with what they’re willing and able to invest, and protects both value and margin. It’s how you make sure every proposal is both winnable and worthwhile.

Proposal Review Conversation

This conversation confirms alignment—everything discussed now lives clearly on paper, with no surprises later. Together, you verify that every element fits what they want and that all expectations match. Then, you step into a coaching role: helping your buyer map how to present and socialize the proposal with other stakeholders so that each decision-maker sees how it serves their priorities.

Change Order Conversation

Every engagement feels smooth—until the client asks for “just one more thing.” This conversation gives you the confidence and language to handle those moments without discomfort. You learn how to normalize money and scope adjustments, clarify expectations, and move the work forward while keeping trust, clarity, and profitability intact.

How It Works:

With personal, confidential coaching, you’ll transform how you show up for every sales conversation.

Our Coaching Model

Leverage your well-developed communication skills to consistently land new clients

Connect the methodology and skill building to real-world applications

Rewire limiting beliefs and self-talk about selling and communication mastery

Grow your business with confidence and clarity

Principles Behind the Process

Why It Works:

Sales are Relationships, Not Transactions: Modern buyers want a guide, not a pitch—they want to feel seen, heard, and helped, not “closed.”

Emotion Drives Every Decision: Research shows emotions (not just facts) drive action. Adaptive Selling helps you skillfully navigate feelings—both yours and your buyer’s.

Present, Mindful Selling Wins: Mindful presence, curiosity, clarity, and self-worth are as important to success as any “closing” line

Every Conversation is Adaptive: No two buyers—or sales—are the same. The Adaptive Conversation Cycle gives you a repeatable framework that flexes to match each unique moment—and every stage of the buyer’s journey.